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Boost Mobile is making its sponsorship program for college athletes more known to the public. This is a follow up to their earlier sponsorship arrangement with Fresno State basketball players, Hanna and Haley Cavinder. With this, the wireless carrier hopes to “secure the most promotable athletes in the NIL (Name, Image, and Likeness) era.”
In a press release, Boost unveiled that it has partnered with football and basketball athletes from Georgia, UCLA, and Gonzaga. They have also partnered with more than a dozen HBCUs. All of this is so the carrier can help influential athletes make a difference in their communities.
In select locations, Boost is increasing awareness of its mobile offers while it holds meet-and-greet events with six players. Not to mention, Boost has also broadened its commitments to over 100 mid- and lower-tier student athletes. This is a way for them to bridge the gap between elite and non-elite programs.
“The NIL situation reminds me of music streaming apps: The promise to democratize music ended up starving most artists while a few reap most of the revenue,” said Stephen Stokols, Boost Mobile’s CEO. “If you weren’t Blake Shelton or one of the very top stars, you got a penny per stream, which added up to very little. It’s early, but we’re seeing a similar dynamic with the NIL and want to address it.”
Boost’s programs support athletes from various sports, such as basketball, football, wrestling, track, and baseball. It also works with schools like Fresno State, Georgia, Tennessee, Florida, and Gonzaga. There are also 38 athletes from 17 Historically Black Colleges and Universities that are part of its program.
“Boost Mobile is doing its bit to spread the wealth so athletes from all sized schools can benefit, but we urge other corporations to play their part in making this a fair game for all. NIL should be an exercise in amateur sports funding, not just trophy hunting.”
Source: Boost Mobile
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