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Consumer Cellular has released a new TV ad that brings back Ted Danson to the screen.
Danson has been the company’s spokesperson since March 2022. Ever since then, he has appeared on numerous TV ads and even on Consumer Cellular’s website. But as noted by BestMVNO, Danson has not been seen on a TV ad since September last year. In April, The Good Place actor’s face was also removed from the MVNO’s site. This made people wonder whether the actor has stopped being their endorser.
As noted by Wave7 Research, Consumer Cellular has launched a new campaign that features the actor once again. The campaign, armed with a “Freedom Calls” tagline, comes with a new TV ad.
In addition to this, a new photo of Danson’s now appears on their website along with the slogan that reads:
“Contractually Obligated To Nothing. Freedom Calls.”
Another thing that’s new about Consumer Cellular is that they have opened five new stores. Wave7 Research has pointed out that three of these new stores are in Arizona while two are in Florida. It’s also possible that the company is expanding in 13 more cities as they have posted job offers in other states such as Arizona, Missouri, North Carolina, Maryland, Florida, Nevada, and Texas.
Lastly, BestMVNO notes that the company has updated its plan offerings. The report shared that Consumer Cellular now only offers four plans instead of six options, with a new $25 per month plan that comes with 5GB of high-speed data.
There are also reports that the MVNO is now exclusively an AT&T MVNO and has no longer partnered with T-Mobile. Unfortunately, this has not yet been verified by the report.
Source: BestMVNO, Wave7 Research
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