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Earlier today, Verizon unveiled that the Orlando Magic team has decided to extend their partnership. The multi-year partnership also includes Total by Verizon as the team’s official and exclusive wireless telecommunications and 5G partner.
This is also a milestone for Total by Verizon as it marks the first official team sponsorship of the brand. With its aim of expanding its customer base in Orlando and its surrounding areas, the partnership between both brands makes a lot of sense.
Global Partnerships’ Sr. Vice President, J.T. McWalters, says this about the partnership:
"The Orlando Magic are thrilled to continue its partnership with Verizon and introduce Total by Verizon. Keeping the incredible network of Verizon in our global partnership family was very important to us,. As the Magic look to continue innovating and offering fans the most legendary experiences, Verizon continues to play a large part in what we can accomplish from a technology perspective. We look forward to working together to bring a heightened connected experience to our fans when they’re in the Kia Center.”
On its end, Total by Verizon will offer an in-game technology for Orlando Magic fans. This will allow fans to display photos and videos on the videoboard and throughout the TVs situated around the arena. They will also get to stream video directly from their devices to the center-hung. This includes fans who are watching via NBA League Pass.
The partnership also gives Total by Verizon access to use in-arena signage during all Magic home games as well as other brand integrations. The wireless brand will also be the Magic mobile app’s presenting sponsor. They will also be featured on the Magic Evolution series in celebration of the team’s 35th anniversary.
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