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Update June 16, 2022: It's official! Visible is now Visible by Verizon.
Original story follows:
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It looks like Verizon Wireless is doing some rebranding for at least a couple of brands. In two separate reports, it has been reported that Big Red is changing the names of two brands it owns: Visible and Total Wireless.
As reported by BestMVNO, Visible recently launched two new ads on TV where they emphasized their new name: “Visible by Verizon.”
While these two ads show the new name of the prepaid brand, its website still carries the “Visible” branding. But other than that, the new name has started to sprout out in a few other places, such as its press release with the 2022 Live Nation Insomniac Festivals and on BestBuy.com.
The other brand that Verizon is trying to change is Total Wireless.
Fierce Wireless recently reported that Big Red has filed a trademark application for “Total by Verizon.”
The filing was done last April 4th.
“Verizon’s intentions are unclear, but as MetroPCS was transitioned to Metro by T-Mobile, Total Wireless could be transitioned to Total by Verizon,” says Wave7 Research principal, Jeff Moore.
Combining the two reports, however, it looks like the rebranding is something that makes a lot of sense. Verizon could be making things simpler for its other brands through this effort.
Considering it owns several other prepaid brands, we can’t help but wonder if Verizon will also be rebranding those to fit this example.
Source: BestMVNO, Fierce Wireless
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